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Confusing. It can be hard to use Snapchat. You have to swipe and tap and there are no explicit directions on how to do things. The company knows that. The lack of intuition in its user interface is listed as a risk factor. Slowing growth? Snap warned that its daily active user base may not continue to grow, and that its user growth showed a slowdown in the past couple of quarters of 2016. In the beginning of the September quarter, its base increased 7 percent from the June quarter. But in the latter part of the September period, its user base was "relatively flat," which resulted in an overall 4 percent sequential rise. It also added only 4.5 percent more users from September to December (before that, the user base had risen sequentially in the double digits on a percentage basis).

Snapchat's user numbers, iPhone effect, The "majority" of Snap's users have iPhones, "As a result, although our products work with Android mobile devices, we have prioritized development of our products to operate with iOS operating olixar xring iphone 8 plus / 7 plus finger loop case - rose gold reviews systems rather than smartphones with Android operating systems." Sorry, Google, Spectacles, Snap's first device, the video camera-equipped Snapchat Spectacles, went on sale in September for $130, They became a hot holiday gift, with people lining up for hours at Spectacles vending machines that popped up around the country..

Snap doesn't really make any money from them, though, and "substantially all" of its revenue comes from advertising. Despite making "significant investments" to make Spectacles, "we are not yet able to determine whether users will purchase or use Spectacles in the future," Snap said. FDA. Its Spectacles are regulated by the US Food and Drug Administration and other state and foreign regulatory agencies. And it "may develop future products that are regulated as medical devices by the FDA."Potty humor. The IPO filing includes references to party goats, pooping while on your phone and, of course, sexting. Not your average S-1.

Brexit, The UK's plan to leave the European Union isn't just causing turmoil for Europeans, It also could hurt Snap, The company olixar xring iphone 8 plus / 7 plus finger loop case - rose gold reviews plans to base "a significant portion" of its non-US operations in the UK, and it has licensed a portion of its intellectual property to its UK subsidiary, "No assurance can be given about the impact of the outcome, and our business, including operational and tax policies, may be seriously harmed or require reassessment if our European operations or presence become a significant part of our business."Net neutrality, Snap says the open internet is important to its success, Because so much of what people do on Snapchat -- send high quality videos and pictures -- requires lots of bandwidth, the company favors net neutrality, That's the idea that all data on the internet is treated equally, and no company or website gets special treatment, But Net neutrality could fall by the wayside under President Donald Trump..

Spiegel and Bobby Murphy cofounded the app as fraternity brothers at Stanford University. Control. Even if Evan Spiegel or Bobby Murphy is terminated from the company, they'll "continue to have the ability to exercise the same significant voting power," and potentially still control stockholder decisions. The company also says neither co-founder can take on the duties of the other, and it wouldn't be easy for Snap to quickly find a suitable replacement. Charity. Snap has been operating a new charity, the Snap Foundation, since the beginning of this month (yes, a whopping two days). The company and the co-founders have each pledged that after the IPO they'll donate up to 13 million shares of their Class A common stock to the foundation over the next 15 to 20 years. The group will support arts, education and youth.

Ad dollars, "Substantially all" of Snap's revenue comes from advertisers, but it doesn't have long-term commitments from most advertisers despite recent efforts to set up such deals, There's not a single advertiser olixar xring iphone 8 plus / 7 plus finger loop case - rose gold reviews or content partner that accounts for more than 10 percent of Snap's revenue, Many of its advertisers just started working with the company and spend only "a relatively small portion of their overall advertising budget" with Snap, Michael Lynton, CEO of Sony Entertainment, said last month that he's leaving Sony to become chairman of Snap's board full-time..

Google Cloud. Talk about frenemies. Google is listed as a competitor -- partly because of YouTube -- but it's also an ally. Snap relies on the search giant's cloud service for storage and bandwidth. The company said it made a $2 billion deal with Google over five years to use its cloud service. The competition. Other big competitors (who are sometimes friends) include Apple, Facebook (and its Instagram and WhatsApp businesses), Twitter, Kakao, Line, Naver and Tencent. "Many of our current and potential competitors have significantly greater resources and broader global recognition and occupy better competitive positions in certain markets than we do," Snap warned.

Who's not listed as a competitor? Camera makers olixar xring iphone 8 plus / 7 plus finger loop case - rose gold reviews like Canon (even though Snap calls itself a camera company), Instagram, Snapchat called out Facebook-owned Instagram for ripping off its marquee feature, Stories, which lets users post a string of videos and pictures that disappear after 24 hours, Instagram Stories "largely mimics" Snapchat's own feature, and it "may be directly competitive." Yeah, we can see that, The media, Snap warns that negative media coverage could affect its brand, and therefore the success of the company, The company has already had its share of bad press, including a lawsuit from an ousted co-founder, Basically, Snap's message to the press: Please don't write bad stuff about us..

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