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This version of Ive is about as moving as kissing a hologram. Somehow, the mockery falls between trying to mimic Ive and pretending it's funny trying to mimic Ive, but not doing it very well. I fear that what remains here is the filmic equivalent of the chocolate shamrock shake: something disturbingly hued and as pleasing to the eye as a needle being slowly inserted into it. Then again, McDonald's may be struggling with new ideas. Its latest is to sell you a bigger Big Mac and a smaller Big Mac to go along with your standard Big Mac.

Yes, it does sound a little like what Apple did with the iPad, doesn't it?, Technically Incorrect: Bringing you a fresh and irreverent take on tech, Does the Mac still matter? Apple execs tell why the MacBook Pro adult-ish funny quote iphone case was over four years in the making, and why we should care, Commentary: In a video claiming to show the creation of the straw, the burger-maker offers what some might see as a joke that's past its sell-by date, Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives..

Evan Spiegel, a 26-year-old Stanford University dropout, co-founded the app in 2011. Since then, teens and young people have flocked to it, to document everything from concerts to morning commutes. CEO Evan Spiegel's salary will go down to $1 from $500,000 after Snap goes public. The Los Angeles company has already built up its fair share of lore, as it emerges as one of the tech industry's newest power players. Spiegel has already stared down Facebook's Mark Zuckerberg, reportedly balking at his $3 billion takeover offer in 2013. The company was the target of a lawsuit by an ousted co-founder.

And, of course, it began life derided as nothing more than a "sexting" app, Here's another one of Snapchat's trademarks: it's confusing, It's got a funky design, probably on purpose, like a user interface secret handshake, (In fact, that's listed as a risk factor.), But the app itself may not be the only thing confusing to you, Maybe you're not sure what all the fuss is about, We scoured the 178-page IPO filing and picked out some tidbits to bring you up to speed, Who is Snap? This is how they describe themselves: "Snap Inc, is a camera company, We believe that reinventing the camera represents our greatest opportunity to improve the way that adult-ish funny quote iphone case people live and communicate..In the way that the flashing cursor became the starting point for most products on desktop computers, we believe that the camera screen will be the starting point for most products on smartphones, This is because images created by smartphone cameras contain more context and richer information than other forms of input like text entered on a keyboard."The money, When it first filed with the SEC on Feb, 2, Snap put its valuation at $20 billion to $25 billion, In a revised filing on Feb, 16, it shifted a little lower, valuing itself in the range of $19.5 billion to $22.2 billion, with an expected IPO price of $14 to $16 per share, It's looking to raise $3 billion in the offering..

The man. Evan Spiegel, Snap's cofounder, owns about 22 percent of the company. When it goes public, he'll get another 3 percent of the stock. His annual salary starting in October was $500,000, but it will now go down to $1. He'll get a $1 million bonus each year (based on parameters he and the board agree on), and Spiegel's stock holdings make him a billionaire many times over. Spiegel is engaged to supermodel Miranda Kerr. "Delete by Default." That appears to be the company's new mantra. Snap explains that once smartphones -- and smartphone cameras -- became popular, photos themselves became less important to save. "When images became so easy to take and share with smartphones, it became easier to use images for communication," Snap said.

SNAP, It's going to trade on the New York Stock Exchange under the ticker symbol SNAP, Not profitable -- ever? Snap has never turned a profit since beginning commercial operations in 2011, As of December 31, it had an accumulated deficit of $1.2 billion, The company warns it expects future operating losses, and "may never achieve or maintain profitability." To sum up: it's never made any money and maybe never will, The board, Michael Lynton, one of Snap's earliest investors and the CEO of Sony Entertainment, is adult-ish funny quote iphone case the board's chairman, He announced last month he's leaving Sony to work at Snap full time, Of all the company's non-employee directors, only one of them is a woman, That's Joanna Coles, chief content officer of Hearst Magazines, She's also appeared as a mentor on "Project Runway." Make it work..

Picaboo. Snapchat began life in 2011 as Picaboo, an iPhone photo messaging app. Sexting. As in, that's what Snap was known for in its early days. But the company says even then, "we knew it was being used for so much more. We think this was because deletion by default was an unusual concept compared to what was standard at the time, so it took time for people to understand that we were trying to solve a problem that many people didn't realize they had."Young'uns. Most Snapchat users are 18 to 34 years old, but it's people younger than 25 who spend the most time on the app. On average, users 25 and older visited Snapchat about 12 times and spent about 20 minutes a day. Meanwhile, users under 25 visited Snapchat over 20 times and spent over 30 minutes on the app each day.

A daily habit, In 2012, Snap says it went from 1,000 daily users to 100,000, A year later, it was at 1 million daily users, Now 158 million people on average use the service and create over 2.5 billion Snaps -- short videos or images -- every day, adult-ish funny quote iphone case On average, more than 60 percent of the company's daily active users create Snaps with its camera every day, Users visit Snapchat more than 18 times a day, on average, and spend 25 to 30 minutes on the app, (I'm tired just typing that.), By comparison, Facebook has 1.86 billion people on its platform -- two out of every seven on the planet -- and 1.2 billion use it daily, So the user points for now go to Zuckerberg..

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