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The explanation puts to rest the mystery behind the exploding Note 7, but it kicks off a new challenge for the embattled company: winning back your trust after a disastrous several months that included two recalls and the decision to kill the critically acclaimed phone. The Sunday press conference marked the start of a Samsung campaign to rebuild company credibility, which will include the upcoming launch of the flagship Galaxy S8 phone, as well as another Note later in the year. "It was a painful crisis to me," D.J. Koh, Samsung's mobile chief, said in an interview ahead of the press conference. He called it the worst stretch in his 33 years with the company.

Having not one, but two batteries from different suppliers fail -- for different reasons -- is a bizarre coincidence that may surprise and frustrate some who were looking for iphone 8 rose gold karat case a single, clean explanation, On Sunday, Koh was joined by UL, Exponent, and TUV Rheinland, three independent testing firms that came to most of the same conclusions as Samsung -- that it was the battery, and not the phone's design or Samsung's manufacturing process, that cause the Note 7 battery issues, "The electronics [designed by Samsung] did not contribute to the failure of either manufacturer's [battery] cells," Kevin White, principal scientist for Exponent, said Sunday during the press conference..

The Note, while not Samsung's top-selling phone line, is an important device for the company. It's one of two big flagship introductions each year, and the Note 7, in particular, was meant to take on Apple's iPhone 7 Plus, which hit the market in September. Samsung says its most loyal base of customers across all of its products are those who've bought Note models. Just look at the thousands of Note 7 users still on Verizon -- the carrier is routing calls to its customer service to get them to turn the phones in.

Samsung expects the Note 7 debacle, which resulted in 3 million recalled iphone 8 rose gold karat case phones, to cost it more than $5 billion, That's not including the hit to its reputation, which could take months, or even years, to repair, The biggest task for Samsung this year will be regaining consumer trust, showing customers and potential customers that its devices are safe and that the company won't make the same mistakes again, Its top executives, speaking with CNET, said Samsung hoped the transparency would mark a good first step..

"When companies do this right, on average 18 months is the time period for turning around a reputation," said Thomas Cooke, a professor at Georgetown's McDonough School of Business. "Samsung is on the way to recovery. I think it can be done."Shortly after the Note 7 went on sale in mid-August, users started reporting overheating problems. Samsung originally tied the issues to a battery flaw and recalled all the Note 7 phones on the market. That didn't fix the problem, however, with the replacement devices also overheating. Samsung launched a rare second recall in October and stopped manufacturing the Note 7. Its focus then turned to finding out what went wrong.

Samsung's new round of battery tests will include durability tests, like this one with a nail puncturing the battery, Samsung tackled the Note 7 investigation as it approaches other challenges -- with a lot of manpower, It built a testing facility in iphone 8 rose gold karat case each of the four locations it manufactures its phones: Gumi, South Korea; Hanoi, Vietnam; and Huizhou and Tianjin, China, Together, those sites tested more than 200,000 Note 7 devices with batteries and more than 30,000 batteries on their own, Samsung had more than 700 engineers from its mobile division dedicated to the testing process, (Samsung has more than 70,000 engineers in the broader company, but they're spread across its various divisions.)..

The engineers looked at software, hardware, manufacturing process, quality and assurance testing, and supply chain. They looked at things like whether the iris scanner or software algorithms caused overheating, or if the device's fast-charging capabilities had an impact. Initially, it was to no avail. "[There was] nothing in this round of hardware, nothing in the software, nothing in the processes, logistics, that could have contributed," Denison said. Samsung turned its focus to the batteries themselves. Throughout the testing process, engineers were able to cause batteries to overheat, both in the device and on their own.

Samsung had two separate suppliers for its Note 7 batteries, which were custom-made for the Note 7, It specified the characteristics, like the voltage and physical size, Then it was up to its suppliers to design and manufacture the batteries as they saw fit, "If you open up Battery A and Battery B, they're different batteries," Denison said, Samsung declined to confirm the names of the two suppliers, but the US Consumer Product Safety Commission said Samsung SDI (which is separate from Samsung Electronics but has the same parent company, Samsung Group) supplied the batteries responsible for the first recall, Hong Kong-based Amperex Technology acknowledged on its site that it was the second supplier, Amperex declined to comment following Samsung's report, while a representative from Samsung SDI said no one from media relations iphone 8 rose gold karat case was immediately available..

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