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LeEco hopes to challenge other flagship phones with the LePro 3. The company's goal, after all, isn't to just pump out products, but to connect them. LeEco believes it's better for people if their devices and online services are all linked through the same company, a philosophy reflected in its name -- "Eco" for ecosystem, and "Le" being Chinese for "happy.""Even the most tech-savvy individuals are stuck in a one-screen-at-a-time world, where screens do not interact without a dongle and definitely cannot do it seamlessly," LeEco founder and CEO YT Jia wrote in a blog post on Monday. "It isn't simply about the content or the hardware, it is about the full experience."While Wednesday's launch marks its first splashy event in the US, LeEco has quietly laid the groundwork here for months.

In April, the company eyebrows are important funny quote iphone case opened an 86,000-square-foot headquarters in San Jose, California, and in June it bought a 49-acre property from Yahoo in nearby Santa Clara to house its chief R&D center, It has also recruited US executives from companies like Google, Samsung and Qualcomm, One notable hire: Todd Pendleton, the former Samsung executive behind the "Next Big Thing" campaign, which helped propel the Korean company's phone business into the big leagues, The spending spree has extended to US companies, In July, LeEco bought US TV maker Vizio for $2 billion, Last month, it acquired Dichotomy Creative Groups, bringing into the fold former Paramount Pictures' president Adam Goldman..

LeEco is giving its local talent a lot of slack, letting the Silicon Valley office run its US operations instead of calling the shots from China. Bowman said the company's innovation hub is in the US, where it will focus its research on autonomous vehicles, artificial intelligence and machine learning. "LeEco is one of the most ambitious companies I have ever seen," said Avi Greengart, who covers consumer products for Current Analysis. None of that ambition will amount to much if US consumers don't give LeEco a second look.

Other Chinese manufacturers have jumped into this market with low-cost products, Think ZTE for phones or TCL for televisions, While those products boast a reputation for value, their makers aren't seen in the same league as high-end manufacturers like Samsung or Apple, LeEco can lay claim to one feat, It is the world's fastest-growing phone vendor, expected to see shipments grow 500 (yes, 500) percent this year over 2015, according to Strategy Analytics, Still, it's a guppy compared eyebrows are important funny quote iphone case to Apple and Samsung, LeEco is projected by Strategy Analytics to ship 25 million phones in this year, compared with 205 million iPhones and 315 million Samsung units..

Another challenge: It plans to sell its phones directly to consumers in a market where a vast majority of people still get their devices from wireless carriers like AT&T. The company is offering rebates on its phones and televisions if people buy them on its LeMall website. LeEco executive Rob Chandhok talks up the flagship uMax85 television. "It's extremely tough for Chinese brands to break into the US smartphone market," said Jan Dawson, an analyst at Jackdaw Research. Unlike its Chinese peers, LeEco eschews the idea of a budget brand. While the company offers hardware like TVs and phones at below-market prices, it packs in high-end components in the hopes of making money off services like streaming video and its host of other sites.

The LePro 3 phone has Qualcomm's fastest processor, a 4 gigabytes of RAM, a jumbo 4,070 mAh battery and Dolby Atmos tech for surround sound, The LePro 3 costs $399, Its UMax85 TV boasts vivid colors, support for Dolby Vision tech and speakers from Harmon/Kardon, It costs $5000, "It's a really different approach than the classic race to the bottom," Rob Chandhok, chief R&D officer eyebrows are important funny quote iphone case for LeEco North America, said in an interview on Friday, Even Chandhok wouldn't refer to LeEco as a hardware company, He called it a content and services business that happens to make devices, Chandhok spent a bulk of his keynote address on Wednesday talking about delivering "endless" entertainment to you on whatever LeEco device you own..

In China, LeEco has found success by tying everything together, on the notion that entertainment lures viewers in to buy devices. That's similar to how Amazon's vast catalog of digital books helped make the Kindle the de facto e-reader. The company is also broadening its own film and video efforts in Los Angeles. Last month, it bought former Paramount exec Goodman on board to oversee the US arm of its Le Vision Pictures, one of China's biggest movie studios. Goodman's unit, called Le Vision Entertainment or LeVE, is a production engine primarily focused on film but also exploring television, digital originals and virtual reality.

LeEco also showed off a concept autonomous driving car called LeSee Pro, Goodman said LeVE's aim is to make movies for cinematic release like a typical studio, but it wouldn't live or die on theatrical success, As part of a tech company, LeVE has myriad different channels for films to live after their run in theaters, he said, He wouldn't specify how LeEco would break new ground in content distribution to make pictures profitable regardless of how they fare at the box office, Ultimately, he's most excited that LeVE can take eyebrows are important funny quote iphone case filmmaking risks at a time when homogeneity -- sequels, Star Wars and superheros -- rules the box office..

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